VIDEO: An introduction to brand naming

ay this year I gave a talk at the Great British Business Show held in London's ExCel centre.  The talk was called An Introduction To Brand Naming.  It's a short overview of the basics of naming, and highlights some of the issues you will need to consider when looking for a brand name.   For those of you who missed it at the show, or if you wanted to see it again, here it is below.   Or to view it on YouTube, click here.   [embed]https://www.youtube.com/watch?v=hym46w1GUVA&feature=plcp[/embed]