4 Approaches to Mergers & Acquisitions NamingAcquisitionBrandBRAND IDENTITYbrand namesbrand namingbrand partnershipbrandsglobal namesidentityM&AMergerMergers & AcquisitionsNAME CHANGESnamesnamingnaming adviceNAMING STRATEGY
How nicknames can damage or benefit a brand, Chevy vs. “Fix it again, Tony!”BrandBRAND IDENTITYbrand namesbrand namingbrandingChevroletChevycommunicationFiatFix it again Tonyidentitynamesnamingnicknames
