How do you name a brand?brand namesbrand namingbrand naming processglobal namesnamesnamingnaming advicenaming pitfallsNAMING STRATEGYnaming trends
Brand names and domain names – Difficult Internet bedfellows?BRAND IDENTITYbrand namesbrand namingdomain namesnamesnamingnaming adviceregistration
Can a word be trademarked as a brand name?Brandbrand namesbrand namingcontroversialnamesnamingnaming pitfallsregistrationtrademarks
4 Approaches to Mergers & Acquisitions NamingAcquisitionBrandBRAND IDENTITYbrand namesbrand namingbrand partnershipbrandsglobal namesidentityM&AMergerMergers & AcquisitionsNAME CHANGESnamesnamingnaming adviceNAMING STRATEGY
How nicknames can damage or benefit a brand, Chevy vs. “Fix it again, Tony!”BrandBRAND IDENTITYbrand namesbrand namingbrandingChevroletChevycommunicationFiatFix it again Tonyidentitynamesnamingnicknames
& FashionadvertisingBRAND IDENTITYbrand namesbrand namingbrandsdesign trendEnglishfashionGianluca Billoglobal namesINTERNATIONAL NAMINGLANGUAGESlogosnamingnaming trendsNomen UK
When Swedish brands fail in Englishbrand namesbrandingEnglishGranitIKEAlanguagenamingplace namesPUBSwedenSwedishUnilever
Controversial?brand namesbrand namingbrandscontroversialdifferentiationDiordistinctivenessnamesPoisonresearchRichard BransonVirgin
