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Easter eggs are the best marketing toolAttracting attentionBrandBRAND IDENTITYCREATIVITYEaster eggsmarketing
4 Approaches to Mergers & Acquisitions NamingAcquisitionBrandBRAND IDENTITYbrand namesbrand namingbrand partnershipbrandsglobal namesidentityM&AMergerMergers & AcquisitionsNAME CHANGESnamesnamingnaming adviceNAMING STRATEGY
How nicknames can damage or benefit a brand, Chevy vs. “Fix it again, Tony!”BrandBRAND IDENTITYbrand namesbrand namingbrandingChevroletChevycommunicationFiatFix it again Tonyidentitynamesnamingnicknames
The importance of brands and the protection of their rights to ensure quality products and safety for the consumersBrandBRAND IDENTITYbrandscommunicationcounterfeitingLegimarkregistrationtrademarks
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