Our latest News

News from your naming agency

Can a word be trademarked as a brand name?

Brandbrand namesbrand namingcontroversialnamesnamingnaming pitfallsregistrationtrademarks

When brands speak emoji

advertisingBrandcommunicationCREATIVITYCULTUREemojilanguagemarketing

Of the importance of words

BrandcommunicationCREATIVITYCULTUREEnglishhistorylanguageLANGUAGESwords

Easter eggs are the best marketing tool

Attracting attentionBrandBRAND IDENTITYCREATIVITYEaster eggsmarketing

What if naming people followed the same rules as naming brands ?

BrandCULTUREnamesnaming

4 Approaches to Mergers & Acquisitions Naming

AcquisitionBrandBRAND IDENTITYbrand namesbrand namingbrand partnershipbrandsglobal namesidentityM&AMergerMergers & AcquisitionsNAME CHANGESnamesnamingnaming adviceNAMING STRATEGY

How nicknames can damage or benefit a brand, Chevy vs. “Fix it again, Tony!”

BrandBRAND IDENTITYbrand namesbrand namingbrandingChevroletChevycommunicationFiatFix it again Tonyidentitynamesnamingnicknames

Life in a playful world : advergames, gamification & serious games

advergamesadvertisingBrandbrand loyaltybrandingCREATIVITYgamesgamificationmarketingserious gamessocial media

The importance of brands and the protection of their rights to ensure quality products and safety for the consumers

BrandBRAND IDENTITYbrandscommunicationcounterfeitingLegimarkregistrationtrademarks

Any projects or questions?
Get in touch.