How nicknames can damage or benefit a brand, Chevy vs. “Fix it again, Tony!”BrandBRAND IDENTITYbrand namesbrand namingbrandingChevroletChevycommunicationFiatFix it again Tonyidentitynamesnamingnicknames
The importance of brands and the protection of their rights to ensure quality products and safety for the consumersBrandBRAND IDENTITYbrandscommunicationcounterfeitingLegimarkregistrationtrademarks
The importance of trademark registrationbrand namesbrandsLegimarknamesNomenownershipprotectionregistrationtrademarks
