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News from your naming agency

Are all the good ones in Croatia already taken?

brand namingbrandingCroatiaCULTURElanguagenaming trends

Do the best brands really leave their names behind?

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My farewell

brand namesnaming adviceNomen UK

Matching languages to industries

brand namesGianluca Billoitalianitànaming advice

Are bad names a good idea?

bad namescontroversialHoly crapnaming adviceSchweddy Balls

Common naming process pitfalls

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When should you start thinking about a name?

NAMING STRATEGYnew product developmentNPD

A few things to consider when naming

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How adopting a bold naming strategy can make your life easier

ASSOCIATIONEVOCATIONNAMING STRATEGYNOTICEABLEORANGERISKunique

Football's naming dilemma

arsenal fcfootball stadium namesNAME CHANGESsponsorship

A rose by a different name…?

brand namingcreativefreelanceidentitynamesNomenwords

Controversial?

brand namesbrand namingbrandscontroversialdifferentiationDiordistinctivenessnamesPoisonresearchRichard BransonVirgin

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