To respond to global and European challenges, the cereal co-operatives NOURICIA and CHAMPAGNE CEREALES are combining to create a leading group in the industrial agriculture sector.
The group aims to produce sustainable industrial agriculture solutions, increasing revenue by meeting the expectations of clients and of society.
As such, they asked Nomen to present an entire strategic reflection on their brand identity, most importantly charging them with creating names and the visual identity for the new group.
Based on the ideas of life and science (based on the Latin root scio: “I know”), vivescia expresses notions of vitality and liveliness. It also explicitly references the French expression “vive” (long live). Vivescia links dynamism, and enthusiasm with expertise and science to create the new name for the group.
The logo, and its spherical, dynamic symbol, references the Earth and the group’s activity. It is composed of lively colours, organised into various open layers (water, soil, plants, sun).
