The André group, specialised in clothing, shoes and accessory delivery wants to adopt a new name.
Other than France, the group operates in Spain, Italy, Switzerland, Poland, Czech Republic and Hungary. The new name, used in B2B and financial communications, unites the group’s various brands but does not play a role in their commercial communications. Each brand will keep their own personality.
Made from the word’s vivacity and arte (Latin meaning “art”), Vivarte expresses dynamism, youth, lifestyle and trends. It is also a name symbolising joy of living, rhythm and enthusiasm.
