Launched in May 2014, the highly effective pc15 line (polyphenol c15) targets wrinkles and prevents the formation of new ones, thanks to the unique combination of antioxidant polyphenols and anti-wrinkle vitamin c. The core target is 35-year-old women who suffers from one of the causes of oxidation: sun, stress, smoking, or computer screens. Nomen was consulted to find a new name for this range.
VinActive 30, one of the solutions proposed to Caudalie during the project, highlights the effectiveness of the products by expressing their action in a positive way: they form an active and efficient barrier for users. An internal reworking led to the name vine[activ].
