In 2024, three entrepreneurs, Adli Takkal Bataille, Hugo Sallé de Chou and Pierre Person, unveiled a decentralised stablecoin protocol and raised $7 million from IOSG Ventures and Kraken Ventures, Flowdesk, Kima Ventures and StarkWare.
By choosing stablecoin, a type of cryptocurrency backed by real-world assets, the founders aim to bring traditional finance closer to decentralised finance, while bringing transparency, stability and inclusivity to the world of financing.
We helped them create the name of the company issuing the stablecoin.
Together, we chose the name Usual, taken from the English dictionary. Usual is a short, international and powerfully evocative name, heralding a new, simpler and more transparent way of financing organisations and individuals. #MoneyAsUsual
