Banque des Territoires and Akiem want to create an innovative solution for the financing, leasing and management of passenger rail rolling stock for Mobility Organising Authorities seeking a high level of expertise, while placing the public interest at the heart of their concerns. This unique consortium in the French rail market, a partnership between the public and private sectors, provides access to the full range of expertise of both partners.
The methodology put in place by Nomen led the consortium’s teams to create TerriTrains, a name strongly evocative of this contribution of rail solutions to the regions.
The typographic logo reinforces the messages conveyed by the name through its construction and two-colour profile. The specific shape of the ‘T’ also evokes the idea of rails, adding a certain dynamism.
