Discover the brand
Swen

Our naming
process

The OFI asset management group and Federal Finance Gestion, a subsidiary of Crédit Mutuel ARKEA, wanted to create a joint structure for their non-listed multi-management activities.

Based on the initials of the four compass points (South, West, East and North), SWEN is intended to convey the idea of a business with a sharp strategic vision and a definite ability to adapt. The name then highlights the coming together of the two companies and the combination of their expertise, illustrating the togetherness of this new structure.

This monosyllabic name has a personality that combines élan (level) and elegance. The final -en adds energy and synergy to the name.