In 2008, Sofitel Luxury Hotels was reviewing its brand portfolio, which is divided into three offers: Sofitel Legend, Sofitel, and finally, a reinterpretation of boutique hotels.
The latter brand aims to make the luxury group a world known hotel. As a new concept, it will bring together about 15 to 20 hotels with 80 to 200 rooms worldwide.
Nomen was put in charge of finding a name for these new trendy hotels for Sofitel Luxury Hotels.
The adverb, SO has many meanings: “thus, then, like this, so much”. This highly simple name is nevertheless very open semantically. It conveys values of excellence, refinement and energy.
So by Sofitel, is the name of this new trendy brand, and hotels around the world will be known by their names So Paris, So Berlin, So Bangkok.
