With their 50-year anniversary upcoming, , Häagen-Dazs is launching a range of ice creams based on the flavours of French patisserie, as La Laitière and Carte d’Or already do.
The target audience will mainly be open-minded, curious women between 25-35 years old.
Nomen was asked to help in finding a name for this new range. The name must be English but understandable in both French and Spanish.
Secret Sensations is both a mysterious and efficient name for Häagen-Dazs new range. Secret references the soft centre in the middle of the ice cream ; Sensations symbolises the product’s exquisite taste. This name is perfectly in line with the brand’s slogan : “travel through your senses”.
