Groupe SEB, which operates worldwide through iconic brands such as Tefal, Calor, Rowenta, Moulinex, Krupps, etc., now wants to change its name from ‘Groupe SEB’ to ‘SEB’.
As such, they want to investigate the impact of this decision on consumers in two respects: the employability of the group, and the risk of confusion with the SEB brand. This study is essentially focused on France, since SEB is a brand that is only present in France.
Implementation of a quantitative study in order to :
Quantitative online survey of a sample of 1,034 people, representative of the French population aged 18 and over.
