Founded in 1989, the Eurogiciel group defines itself as the leading Services Company in Support of Engineering Projects. It was acquired in 2015 by Rothschild Investment Partners, the group has huge development ambitions and is now thinking about reworking its brand identity. This decision has been taken as the name Eurogiciel encountered several obstacles.
Nomen was asked to accompany Eurogiciel in its global identity change.
Scalian is inspired by the English term scale. It suggests the ability of the group to understand, to analyse and to respond with precision to the needs of their clients. The suffix –lian keeps a French tonality and evokes the grouping of their entities. An English slogan ‘A bridge to performance’ emphasizes their international positioning.
The logotype’s strong and stable typography inspires confidence, which is emphasized by the strong purple colour. A refined expertise is conveyed through interlocking geometric forms, symbolised by the management of all the aspects of a project.
The combination of colours suggests innovation and expertise, as well as the synergy between the different entities, all of which giving a different personality to the logotype.
