Discover the brand
Qstomize

Our naming
process

Renault Tech, a subsidiary of the Renault Group designs products and markets vehicle transfomations and offering related services by responding to the needs of clients and professionals. Renault Tech, now working more closely with production teams in the group’s many factories, wants to continue developping onto an international scale by evolving their brand identity.

Nomen’s collaborative methodolody led the internal teams to create Qstomize, a name which evokes the heart of their work: personalising and transforming vehicles. The name evokes ambitions beyond those of the Renault Group. The prefix is highly unique and gives the name a certain dimension of technicity, innovation and modernity.