In 2013, the Auchan group is rethinking its range structure to clarify its offering for consumers, making it easier for them to find their way around the shelves.
Nomen was commissioned to come up with the name of the new range dedicated to household appliances, telephones, IT and products linked to the world of sound and video, which will be distributed by the chain worldwide.
Within the Qilive name, we find the idea of intelligence (Q.I.), present at the outset, combined with that of experience and life (LIVE) to suggest products that are part of life.
