A designation for the national quality initiative for businesses and services, launched by the ACFI (assembly of French chambers of commerce and industry). This new national initiative rewards businesses and services committed to the continuous improvement of customer reception and service quality. It allows business owners to assess their store, identifying strengths and areas for improvement. Through this initiative, merchants benefit from nationwide communication and recognition.
Simple and direct, préférence commerce is the name of the new initiative. It evokes customer benefits, proximity, and a sense of status.
