The Chantelle group is launching a new brand conceived as a private apartment, immersed in a feminine, modern, warm, and intimate atmosphere. Its offering consists of products from renowned lingerie brands such as Aubade, Lejaby, Simone Pérèle, Lise Charmel, Chantal Thomass, Elixir, etc.
Nomen has been commissioned to find the name for this lingerie retail brand, positioned in the mid-to-high-end market
Orcanta evokes refinement and preciousness through the semantic field of gold, and song, an ode to femininity.
