FDJ services aims to market a range of services within its bar tabac presse network, enabling, for example, the payment of everyday bills, financial services, assistance with administrative procedures, and more.
FDJ services want to use its proximity network and transactional expertise to create a strong, visible, and reliable brand that benefits both customers/users and retailers.
Nirio, a striking name inspired by the English phrase “near you,” thus evoking the proximity of the service to the user.
The tagline describes the brand’s activity while emphasizing its affiliation with FDJ Services. The logo highlights the group’s identity through the use of the diamond shape and colours.
The symbol is reworked here as a pointer to suggest Nirio’s proximity and accessibility. The graphic universe reinforces notions of simplicity and tranquility.
