In 2023, JA DELMAS, a Caterpillar distributor present in 11 West African countries via local brands (Saudequip, Manutention Africaine Côté d’Ivoire, Atiko, etc.) is changing hands. Jean-Luc Konan, the new reference shareholder, wants to unite the companies in a single brand.
Nomen was consulted to create this brand.
Neemba, a short and powerful name, inspired by one of the highest peaks in West Africa, Mount Nimba, located in Guinea and Côte d’Ivoire. This geographical reference evokes ambition, resilience and durability. Rewritten, it reveals the radical neem, referencing a tree, which here becomes a symbol of growth.
Like its name, the symbol has a territorial dimension and a more abstract evocation. The triangles that make up the symbol unfold like a landscape. The movement induced connotes a brand capable of offering solutions and innovations according to needs. Together, they reflect Neemba’s position as a leader.
