Discover the brand
NAT&vie

Our naming
process

Nadya is a brand of margarine and frying fat in the E.Leclerc ‘Repères’ range.
This name is no longer in line with consumer expectations, as families are looking for a healthy product that is easy to spread and to cook with.

NAT&vie, evocative of the range’s health benefits, fully reflects the brand’s reassuring message. The words nature and life used here refer to purity, the essential and vitality.