To address climate and environmental challenges, the EDF group and the principality of Monaco are launching an innovative electric vehicle car-sharing service.
The name must be modern, easily understandable, and strike a balance between local relevance and international appeal.
The concept of mobility is central to the creation of this name, with underlying themes of connection (“moi”) and dynamism (“bee”), as well as a subtle reference to the Monegasque territory. The name is designed to reflect the ease of movement and the local identity of Monaco, while also emphasizing modernity and energy.
