PGC (a private management and consultancy firm specializing in asset management) and its two subsidiaries, colonne vendôme (mergers & acquisitions) and adonide (multi family office), called on Nomen to help them reflect on their brand strategy.
Mansartis refers to Jules Hardouin-Mansart, architect of the Place Vendôme where the company is located. The name conveys ideas of performance, expertise, responsiveness and loyalty (ars, artis in Latin).
The logo, based on low-case handwritten typography, evokes proximity, humanity, status and character. The yellow conveys both dynamism and performance.
