monechelle.fr is a trusted partner for retailers and customers in the DIY, gardening and home decoration sector. With over 200,000 products online, the site is the market leader with 15 million sales and 180,000 customers after operating for just two years.
The company now intends to expand internationally and is looking to broaden its target audience. The platform therefore needed a new name to support this ambition, particularly in foreign markets.
ManoMano is a name based on the word “mano”, which means hand in Spanish. The repetition of the term emphasizes community and togetherness, with the underlying notion of do-it-yourself.