Following the discontinuation of the children range TOM&PILOU, Casino group launched its brand CASINO FAMILI which grouped a large range of baby, kid and family products under the same name.
In order to better target their offers and their discourse, Casino is rethinking their positioning and wishes to launch a range dedicated to children from 4 to 10 yeast old (and more specifically 7-10 year olds).
A range of tasty and fun products made with quality ingredients that please children.
Les Doodingues represent growing curious children with a strong desire for freedom. The double “o” bring softness and friendliness to the name.
