In 2011, 5 civil service mutual insurers – MGEN, MNT, MNH, MAEE and MGET – joined forces to become the leading mutual health insurance group.
The agency was asked to find a name for the new entity.
Istya is built around the notions of home and knowledge. Home, because Istya refers to the Greek goddess Hestia, the fundamental power that presides over the maintenance and persistence of the family. Knowledge, because Istya refers to the imperative of the verb oîda (‘I know’) in Greek: isthe ‘know’, iste ‘know’. It is a unifying name that expresses the values of togetherness, knowledge and mutual aid, while also having an institutional feel.
The logo is a strong symbol of the group’s dynamism and human, supportive character.
