In the heart of Paris’s chic 7th arrondissement, Emerige is marketing an exceptional development on the corner of rue Cler and avenue de la Motte-Picquet. Close to rue Saint-Dominique, rue Cler is a pedestrian street. Mainly dedicated to food shops, it plays an active role in the neighborhood life of the 7th arrondissement, offering a village atmosphere right in the heart of Paris.
Nomen was commissioned to create and deploy the Identity of this new residential space.
The name Imagineme expresses dreams and luxury.
The visual identity combines calm and movement, with fine font and dancing letters that evoke the idea of construction. The black, gold and silver allude to a very high-end program.
