Thierry Wasser, Guerlain master perfumer, launched a new perfume in 2009. By combining the sensuality of chypre, the intimate aspect of musk, and a floral bouquet, he succeeded in symbolizing a declaration of love. Sold in many countries worldwide, this fragrance appeals to elegant women seeking romance. The challenge was to find a poetic, impactful, relatively short, and internationally recognizable name.
IDYLLE, a timeless word that poetically and modernly expresses a woman’s passion for her fragrance, a love story that is powerful and fully lived. IDYLLE… light, airy, an unforgettable love story, a moment of passion, a moment of madness. IDYLLE, Guerlain’s romantic dream.
