Convinced that preserving the planet depends on changing eating habits, Cedric Meston and Guillaume Dubois founded the “Les Nouveaux Fermiers” in 2019. This vegetarian meat-alternative brand, offering health, made in France products quickly rose to the top of its market in France.
“Les Nouveaux Fermiers” is changing its name to bring together all who want to change the way they eat, without sacrificing taste and to prepare the name for brand for the international stage.
HappyVore, a happy and strong name, opening the floor to a placeable transition in eating habits. To be a HappyVore means to be happy to eatwell, happy to do good for yourself and for the good of the planet.
