Caster Frères wants to expand their wine offer producing a non-alcoholic without alcohol. It is a growing market, which represents a real potential development, notably in terms of the target market: consumers of non-alcoholic beverages that do not drink Castel group wines.
Morevover, it is also a French market with potential to move onto the international scale.
Castel Frères is therefore offering a new non-alcoholic wine, creates with quality cépage grapes, combining taste with the promise of pleasure.
Grain d’envie is a locution linking a term from the world of wine to a noun evoking pleasure and enthusiasm. This name is a call to curiosity and invites their audience to indulge in premium flavour.
