A wholly-owned subsidiary of EDF, ERDF fulfills a public service mission for all customers and suppliers. In 2015, the energy regulatory committee requested the company to completely change its identity (not just the logo) to definitively end the persistent confusion with EDF. This change represents an opportunity for the company to reflect its commitment to the energy transition and reiterate its values of innovation and performance through its new identity.
The fusion of the words ‘energy’ and ‘distribution’ gave birth to Enedis, a perfect synthesis of the company’s core business. Easy to understand and pronounce internationally, this name also evokes values of proximity. The Enedis logo, primarily in the brand’s historical blue, is enhanced with a bright green that symbolizes renewal and the energy transition. The typography, both rounded and rigid, embodies a lasting, stable, and authoritative brand while also expressing flexibility and adaptability. The reading flow is emphasized by the lowercase central ‘e,’ which conveys values of connection, proximity, and goodwill. Its openness symbolizes connection and networking, two main values of the brand
