In 2024, access to property ownership can be an obstacle course, especially for first-time buyers who find it difficult to obtain bank financing.
To better support its customers in their major life projects, Credit Mutuel Arkea has produced an innovative solution, enabling first-time buyers to have their personal contribution topped up by the bank. Nomen was commissioned to name this offer.
The objective set for us was as clear as it was complex: to find a brand name that would be highly evocative of the offer, yet distinctive and legally protectable. So we came up with the name Duoprimo, which effectively recalls the alliance between the bank and the first-time buyer.
