Renault has developed a new prototype concept which was unveiled at the 2010 Paris Motor Show. This model symbolizes the brands commitment to a more emotional design. The company is moving towards a new strategy based on the life cycle. This version makes the link between the brand and its clients in every life experience : when they fall in love, discover the world, start a family, work, enjoy leisure and become wise. Powered by an electric motor, this vehicle respects the environment in its elegant form.
This car-concept by Renault is named DeZir. This original and futuristic name is derived from ‘desire’ and expresses passion and the exotic – a new stylistic language inspired by 3 key words in line with the brand’s vision: simple, sensory, charming. The emotive name goes perfectly with the car’s bright lighting and lively red colour.
