HappyVore, the leading brand of plant-based alternatives to meat, is reinventing gourmet vegetarianism with a new multi-sensory experience: 100% plant-based recipes designed with a gourmet surprise at the heart. Rich in protein and a source of fibre, Nutriscore A and easy to prepare, these new products were looking for a name.
The Nomen agency was asked to name the range.
The naming ideas developed by HappyVore and Nomen led to the creation of Croq’Coulis, a name strongly evocative of this ultra-gourmet plant product: its runny centre.
