Brossard is a French family brand of cakes and biscuits enjoyed by people of all ages. Deeply accessible and close to its consumers, the brand is an invitation to share emotions and flavours.
Brossard consulted Nomen for the launch of a new range of soft and crunchy multi-layer cakes.
Crac&Moi suggests the product’s crunchy texture while inviting us to share and enjoy. The personal pronoun makes a discreet phonic reference to the product’s softness, while the central ampersand adds a modern touch to the whole.
