Altarea Cogedim is a French real estate company operating across the entire value chain: retail, residential and commercial property.
As part of a restructuring within the housing division, the group wishes to rename the Cogedim branch to better define its new organization.
It therefore wishes to find an umbrella brand name to encompass all the following divisions: Product / Marketing, Communication, Digital, Social Networks / Direct Sales / Customer / Store, thus establishing itself as a privileged partner for developers, providing them with a comprehensive offering.
Covalens, composed of the suffix “co-” (“cum” in Latin, “with”) and the Latin present participle “valens” (which has value). This creation evokes the fruitful collaboration of cogedim, with its added value for developers.
