Système U, who already offer references in AOC and IGP wine sectors, wants to position itself on French varietal wines through a thorough and accessible new range (merlot and cabernet-souvignon red, sauvignon blanc and syrah rosé).
Nomen’s mission is to come up with a name reflecting the table wine positioning, accessibility, reassurance and also a certain tradition.
Chastagnac, a name with patronymic accents that reference a rich heritage in authenticity and French territory. Statutory without being elitist, the name is made up of both chatelain and châtaigne roots. By looking back at their tradition as well as its simplicity, Chastagnac is a creative name which carries a strong message of heritage and tradition.
