Hero has joined forces with Charles Faraud, a company specialising in social catering. They must now find a new name for Hero, one which is flexible enough to represent most of their existing ranges while also staying appropriate for future innovations. It must be a name that appeals to the heart rather than to the brain.
Charles & Alice, two nice names, became the new name of Hero’s desserts. Charles references both quality and expertise while Alice adds a touch of fantasy and creativity. This brand name reflects the business’s state of mind: friendly original and fun, Charles & Alice evokes closeness and attention to even the smallest of details.
