Founded in 2008, the Gaiatrend group made up of 15 companies stands for respect of health and of nature,
Strong in their expertise in creating and producing aromas and aromatic solutions, the group wishes to launch a new company specialised in fish bait, specifically for carp fishing.
The name of the company will also be the name of the brand, which could be expanded into different product lines, such as fishing equipment for example.
Cap River, this dynamic, contemporary name references both fishing and the business’ expertise insofar as cap, comes from caput, pitis, n, the Latin word for head.
The logo is composed of a simple, technical typography as well as a symbol: a fish that seems to jump out of the water bringing dynamism to the logo. The metallic blue colour evokes the natural habitat of fish as well as a certain elegance by the blue-grey combination.
Two versions have been proposed so that the base format for readability can be used depending on other colours used on the packaging.
