The union sociale pour l’habitat (USH) represents, in mainland france and the overseas territories, approximately 740 social housing organizations through its five federations. In the development of their digital services for its members, L’USH aims to implement a web platform to publish listings for vacant social housing, homeownership opportunities, and other types of properties (real estate, garages, professional premises). The objectives are as follows:
Inspired by “bienveillance” (kindness), “bienvenue” (welcome), and the ending “eo” (latin for “I go”), this name reflects the ideas of guidance, accessibility, and the user’s personal vision for their real estate future: Bienvéo acts as a vehicle for collective well-being.
The logotype aligns with the platform’s values and those of L’USH, a leading housing organization, inspiring trust with its “v” shaped like a checkmark. The box around the .Fr highlights the digital aspect of the identity, emphasizing Bienvéo.Fr’s ability to provide accessible housing offers that meet the users’ criteria.
