VVF Vacances was privatized in July 2006 with the arrival in the capital of Acto Finama, a subsidiary of Groupama, which took control by acquiring 55% of the capital.
VVF Vacances must change its name to break away from the VVF brand, claimed by ValVVF in order to become the holiday specialist in France through its new positioning: to offer the best stay in the best places.
Built from two words: ‘beautiful’ and ‘amber’, Belambra recalls the color of the beach and evokes magical evocations of holidays, exoticism and well-being. It is a sweet name change that matches the company’s real renewal.
