A new name for Somaro, a subsidiary of the Colas Group specialising in road equipment. The aim here was to give the Group a coherent brand architecture by creating an attractive name that would instil a sense of belonging and capitalise on SOMARO’s recognised expertise.
This name is constructed by removing a single letter from the word “maximum” to bring out the root of the word “axis”. Aximum expresses both the road network’s field of expertise, as well as pointing out their activity entirely devoted to achieving great ambitions.
