Recognized experts in home healthcare services, SADIR Assistance, ADIR Assistance, S2A, and Aliséo are committed to providing medical services and technologies at patients’ homes.
These four regional branches sought to unite their structures under a new, strong, and innovative identity that reflects their history and their roots.
To this end, Nomen was consulted to develop the group’s name, create its identity, and define its brand expression.
The brand platform brought out the core values of closeness, high standards, innovation, and commitment, defining the following positioning: “the demand for daily well-being.”
As an anagram of the word “santé” (health), Asten conveys an original concept of health that the company advocates. The initial “as” symbolizes the group’s expertise and know-how, while the ending “-en” evokes the energy and dynamism of its teams.
The logo finds its identity in the closeness of the vowels in the name, symbolizing the exchange between patient and healthcare staff. The clean, minimalist font expresses both innovation and humanity. The rounded logo brings a soft, feminine touch to the name
