A name change for Banque de Paris et des Pays-Bas N.V., a Dutch financial institution based in Amsterdam which was originally set up in 1863 by Nederlandsche Credit and Depositobank.
The name ARTESIA is based on the idea of the Artesian well (a well drilled down to the water table), which evokes the idea of a spring. The word ART suggests the idea of expertise, know-how and mastery, evoking the art of finance.
