Discover the brand
Art Nova

Our naming
process

Frédéric Jousset launches the first fund dedicated exclusively to the cultural and creative industries. An impactful project requiring a memorable name. The business is due to include private equity and investment in the development of cultural heritage.

Inspired by “ars nova”, a brand of Western medieval music, this name draws its roots from French heritage while expressing a desire to participate in the evolution of the art.