In 2009, Arno launched a new range of table fans called Turbo Silencio. Currently, the range represents 70% of Arno’s sales in Brazil but competition is ever-growing stronger.
To gain back their strength in the market, Aron has developed a new range of table fans with a different design and new technical characteristics. The question now is how to name the range in a way that will make it stand out from competition.
Carrying out a quantitative online survey of a sample of 200 Brazilians aged between 25 and 60, with incomes of over R$2,600 (single) or R$5,000 (couple), all of whom have a table fan and are responsible for this type of purchase in their household.
