Founded in the early 90s, CA COM Groupe is a company with over 350 employees specialising in the digitalisation and commercial communication of retailers.
To support its ambition to become the leader in ‘Retail Tech’ in France and worldwide, CA COM group wanted to change its name. The Nomen agency was asked to rethink the company’s naming.
ARISTID is loosely based on the first name of the creator of the first French department stores’, Aristide Boucicaut. This pioneer of trade and genius innovator is a strong source of inspiration for the Group’s teams, who strive every day to transform their industry. It’s worth noting that ideas of inventiveness and personalisation are also called upon by the final -ID.
